Upon promotion, I project managed the development and maintenance of all of the marketing database analysis tools for the largest division in BT. This involved the management and development of a number of marketing tools for delivering campaign results direct to marketer’s desktops. I managed the projects from requirement capture to implementation. This included the management of developers, through to delivering the training for users. I utilised my skills to deliver quality products, which are fit for purpose delivered within the clients’ time, quality and budget standards and expectations were met or exceeded wherever possible.
- Development of a number of data access systems for marketing databases containing over 17.2 million customers
- Delivery of a ‘real time’ analysis tool via the web, enabling marketer’s to monitor campaign results on a day by day basis for BT’s high profile direct mail campaigns and analysis of campaign efficiency for senior Management
- Team expert for accessing and interpreting both internal and externally purchased data
- Designed and created a ‘Customer Data’ Intranet web site for all of BT Marketing
- Managed the procurement and delivery of systems training for BT Marketing Consumer Division
1999 ~ 2000
BT Marketing |